Move over Tang- Energized Chocolate Snuff Is the New Thing Now

Taking a chocolate high to a whole new level, a company out of Florida called Legal Lean has developed an energized chocolate snuff that is meant to snorted, not eaten.

Energized chocolate snuff

Photo by: Andrea

Flavored vape juice, alcohol enemas…what new, risky fad will the kids be trying next? Well, the newest product on the market is called Coco Loko, a chocolate powder mixed with energy supplements that when snorted, is developed to give users an energized buzz mixed with a euphoric high. Although Coco Loko is only available to purchase by adults 18 years of age or older, it won’t be long before it becomes a frequently used item among the youth, much like e-cigs have in recent years.

Safety concerns

Photo by Yale Rosen

The nose is not meant to transport anything into the body except clean filtered air. This is why we have nasal hairs to trap debris along with antihistamines to trigger expelling actions such as sneezing and a runny nose when microscopic particles such as pollen enter the nasal cavity. This natural filtering and removal system is meant to protect the lungs further down the respiratory tract from being permeated by foreign elements which can pose a severe health threat. By purposefully and powerfully snorting a substance such as energized chocolate snuff into the nasal cavity, the chance of small particles making their way to the lungs is greater. This can result in painful inflammation or aspiration pneumonia, which could be fatal.

Legal for now

Photo by: Randen Pederson

Much like the childish sniffing of Tang over the years, there really is no law criminalizing the snorting of chocolate. Unfortunately, the delivery method of the energized chocolate snuff could desensitize kids to the act of sniffing substances up their noses. Normalizing that act in itself could remove a future stigma of illegal drug use delivered in the same manner. Before energized chocolate snuff hits store shelves, parents should take this opportunity to speak to their children regarding this new dangerous trend and the dangers about sniffing foreign substances.